Influencer Marketing Trends in Malaysia To Elevate Your Instagram Brand


The top influencer marketing trends on Instagram can help you understand the best strategies to pursue. In this article, we’ll cover noteworthy trends that you should keep your eye on. Examples of these include the explosion of AI, long-term brand deals, and user-generated content.

We’ll also cover some of the top trends to avoid. This ensures that you don’t fall for the latest gimmicks while growing your Instagram brand. Social media is a fast-paced game with new trends all the time. However, it’s vital to understand the trends to follow and the ones that will steer you down the wrong path.

Also, take the time to read the article to the end for insight into how Plixi can help grow your brand. We specialize in growing Instagram accounts by boosting follower counts and engagement metrics.

Why Is Influencer Marketing Important on Instagram?

If you’re wondering why influencer marketing is important on Instagram, it’s a fair question. You need to understand the advantages yourself before pursuing the route. Here are some of the top advantages of Influencer marketing for Instagram profiles:

  • Learn new things: When you become a social media influencer, you’ll want to choose a good niche to focus on for your brand. That’s because, as an influencer, you’ll be looking for new content ideas and collaborating with others in your chosen niche.
  • Earn money: You can make a career out of becoming an Instagram influencer. You’ll need to grow a large audience and receive sponsorship deals. Typically, the size of the deals varies based on the niche and size of your audience.
  • Grow brand: You can grow your brand on Instagram by becoming an influencer. This way, you can get recognized as an expert in your field. However, you don’t have to be an expert to get started. You can monetize your brand and grow the Instagram audience in several ways. You can share interesting reaction content, create memes, post funny content, or share news. Some of the most popular Instagram influencers tend to have a unique take on a niche.

Influencer Marketing Trends To Consider

Now, let’s turn our attention to some influencer marketing that is worthwhile knowing. You can keep these in mind if you plan on becoming an influencer on Instagram or other social media platforms.

Influencers Are Becoming More Important To Affiliate Programs

One of the biggest trends for affiliate programs is that social media influencers are having a bigger impact. That’s because many users online pay attention to influencers more than regular marketing. After all, you’re more likely to trust an individual that you’ve been following for months or years.

Here are some of the top ways that Inflecuners can promote affiliate programs:

  • Product recommendations: Affiliate marketers on Instagram can create posts that are product recommendations. Influencer marketing uses this method via demonstrations or unboxing videos. Therefore, users can follow one influencer and receive updates on the most popular products.
  • Lifestyle photos: You can post lifestyle photos that show you use a specific product. For example, if you’re promoting yoga mats, you can show photos or videos with you on the yoga mat. This is a genuine way to market products since you’re using the product.
  • Promotional content: You can add segments to your videos that promote products. For example, the first 10 seconds of a video can promote a product, followed by regular content. It’s important to match the products you recommend with your audience. This increases conversion and reduces the chances of your content coming across as spam.

Audiences Follow Creators on Multiple Platforms

An increasing number of internet users will follow the same content creators on several platforms. Therefore, it can be easy for new Instagram content creators to bring over audiences from other platforms. This trend indicates that Instagram influencers should also consider using other platforms to grow their audience.

User-Generated Content Continues To Grow

User-generated content is any content that individual Instagram users create instead of brands. If you’re a brand, then encouraging UGC means that you can rapidly increase exposure to your products. The current Influencer marketing trends indicate the UGC will continue to grow. That’s because an increasing number of people want to become Instagram influencers.

Here are some of the top ways that brands can encourage UGC content:

  • Provide ideas: You can give your micro-influencers ideas for what kind of content to publish. Create a resource that your affiliate marketers can use to get started. This ensures the messaging stays on point, and you can somewhat control the content surrounding your brand.
  • Affiliate deal: One of the best ways to attract new affiliates to your brand is by offering an excellent affiliate deal. This means increasing the size of the percentage you giveaway as their cut. Also, you can give away free products to affiliates that do product reviews.
  • Highlights UGC creators: Your brand can mention and showcase successful influencer marketing. This may give other users ideas for how they can become part of the success story.

AI Will Have a Bigger Impact on Influencer Marketing

AI in online marketing, as with other parts of the internet, is growing your TikTok Account at a rapid pace. This means that the technology will play an increasing role for Instagram influencers in the future. Here are some of the top ways that the growth of influencer marketing can be explored with AI:

  • Messaging: For example, influencers can use advanced messaging features when interacting with their audience. This is similar to how chatbots work on e-commerce websites. This allows influencers to answer questions automatically if they get overwhelmed by many followers.
  • Content generation: AI-based images and videos are improving in quality daily. This allows Instagram influencers to use AI-generated content to promote products. The validity and quality of this type of content is still in question. That’s because the audience may prefer to consume human-made content instead.
  • Content ideas: Do you find yourself constantly getting stuck on what to post next? Then, you can take advantage of AI-based suggestions to receive content ideas. AI can be a great source of inspiration that you may have never thought of yourself. Also, the ideas could be popular topics that your audience searches for online.
  • Digital characters: You may see a further rise in digital characters on Instagram instead of real ones. This is a valid way for some users to promote on Instagram without revealing their identity. Also, you can be more creative with digital characters, allowing you to stand out in the niche.

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