What is the best way to increase Instagram followers

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Instagram is the largest social network in the entire world. Instagram has more than one billion users. This gives you a large audience who can become brand ambassadors and influencers. The potential is endless. We will examine the best Instagram marketing strategies to help you increase your Instagram followers.

The Latest Trends in Instagram Marketing

Instagram Stories

Businesses can share content with their audiences that will last for 24 hours. This is a great tool to showcase behind-the-scenes content, promote limited-time deals, and conduct live interaction.

Influencer marketing

As Instagram users become more engaged, brands are increasingly collaborating with them. Influencers can promote brands and products by promoting them directly to their audiences. This increases brand visibility.

Instagram Shopping

Instagram has become a platform for businesses to directly sell products through its app. The shopping experience is simplified for shoppers, who can now browse products and buy them with a few taps.


Reels is Instagram’s answer to the increasing reputation of short video content. It allows businesses to engage their users and express themselves creatively with short videos.

Use Your Bio to its Fullest Potential

When people visit your Instagram profile, they will see a warm bio that is engaging. It’s almost like your homepage. It gives the public an overview of your brand. For easy access, the bio should include a hyperlink to your site or the latest content. Add relevant hashtags in your bio for more interest from visitors. Good bios can go a long way.

Use relevant hashtags for your content

Hashtags are a great way to introduce your content and brand to new audiences. Use hashtags that are relevant to the audience you’re trying to reach. Your hashtags will be more popular if they’re relevant to users.

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Post your content at the right time

This will increase your brand’s visibility. Sprout Social found that in the days before COVID, posting on Instagram at 11 am on Mondays, Tuesdays, and Fridays, as well as 2 pm on Tuesdays, was the most effective.

You can attract your competitor’s followers

Engaging with your competitor’s followers can help you steal their fans. Users who have followed your competitors are likely to be a quality audience and could represent your brand. Follow, like, and leave comments on the content of your customers to engage with them. You will develop your brand more if you interact with customers.

You can pay for sponsored posts and product reviews

It is important to first identify influencers in your field. By having them promote your content, you will reach a wider audience. Influencers with more than 20,000 followers and their emails in their bio might be interested in working together. Influencers can be sent a product for review or posting.

You can use Instagram Stories

You can use Instagram Stories to grow your following and your user base. This can enhance the authenticity of your brand. This can increase interaction and allow your customers to see behind the scenes of your brand. Your blog, posts, industry-related content, etc. can be endorsed.

Highlight Important Stories

Highlights in stories allow you to organize your stories so that they can tell your audience what it is about your brand. Highlights give stories a second chance and make users more likely to engage with your brand. Stories can be classified for ease of use.

You Can Ask for Followers

Your content may be well received, but people are not necessarily following your brand. They need a little push. You can do this by asking your users to follow. These can be incorporated into captions or comments to encourage people to engage and follow your brand.

Keep up with the Latest Trends

Keep up with the latest trends to increase your engagement and visibility. Align hashtags and content with relevant trends. Make sure that the content you post is meaningful and relevant to your target audience.

Promote Giveaways and Contests

You can increase the number of visitors to your page by running giveaways and contests. You can ask people to share their posts, like them, leave comments, add a hashtag, or tag someone.

Keep Posts Consistent

Make sure your posts are consistent and have a common theme. Schedule your posts to develop a theme that is engaging and conveys a message to users. You can also plan your posts and avoid improvising.


In our article, ‘How to Increase Followers on Instagram,’ we discussed topics such as the latest Instagram trends and tips like using your bio and hashtags appropriately, posting on schedule, using Instagram Ads, Geotagging, Instagram Tools, etc. Learn digital marketing skills including social media in 8 months by enrolling in Simplilearn’s post-graduate program in Digital Marketing. Discover and enroll now!

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