A Decade of Evolution in Women’s Watch Preferences

Watches in the olden days were used as time keeping devices but, with the passage of time it evolved from mere time keeping devices to accessories. Gradually, the watches were available in various designs for men and women separately. A number of companies came to the fore front and designed affordable watches for women by keeping in mind the other half section of the society. Today these watches have become the symbol of class, status and personality.

The Change in Women’s Watch Preferences

Just a decade ago, women desired soft and feminine devices for themselves. Various watches were available for women but one thing that they had in common was that all of them had a feminine touch. The delicate and dainty designs were loved by women of yester years but these days they prefer a perfect blend of style, modernity and innovation. Now let’s understand what are the various reasons that have impacted the women’s watches today and what are the current timepieces preferred by women.

1. Exciting Designs

Gone are the days when the women folks wanted delicate and slender designs with petite bands which would give them more feminine look. Today, women like to experiment. Experiment with the latest designs, trends and colours. Bold and dynamic aesthetic watches with bigger dials are becoming the current favourites of the feminine gender. The modern woman wants something which is full of zeal for life and therefore we have bigger and bolder watches for women or unisex watches are also available which has made things exciting for women.

2. Innovative Technology

The last decade has seen a tremendous increase in the smart and digital watches. Today, women not only want something which will tell them the time but can also be used to track various activities carried throughout the day. These watches which have such technology installed in them makes lives easier and is therefore used for tracking the fitness activities, notifications, calls, etc. Not only the latest watch companies but also the traditional ones such as Casio, etc have started making digital watches for women by integrating the latest technology. The installation of these amazing features has made wearing watches an exciting experience for women these days.

Changing Perceptions Among Brands

Brands have played a great role in changing the perception of the watches for women. From keeping in mind, a woman’s lifestyle to the various personal need, the watch companies have aced it all.

1. Empowerment Through Design

Leading watch making companies have lately realised the contribution of women in various fields and have therefore accordingly tried to make watches for them. These watches for women are not just accessories worn for fashion but something which highlights their empowerment and instils confidence among them.

2. Sustainability and Ethical Practices

Brands have realised the importance of making sustainable and affordable watches. Brands have lately responded to the making of watches in an ethical manner. This is not only because of the brand but also because of the mindful customers too who have chosen ethically produced watches amidst all.

Changing Perceptions Among Consumers

Along with the trend there is something significant about the decade. The women of the decade have started to explore and also understand what they want in their watches.

1. Individuality Over Trends

Women today rather than following the trend want to go for something that suits their personality. The watch companies therefore have a number of designer watches in all colours, designs and categories to make sure that there is something which suits every woman.

2. Emotional Connection

Watches now are no longer mere accessories. These have become the assets, prized possessions or let’s say the family heirlooms which gets passed down from one generation to the other. It acts as a vessel which carries emotions and memories which makes an emotional connection between two generations. The watch companies like Casio therefore have started making Casio watches for women following the trend.

Summing Up

There has been a significant change in the way watches were perceived by women. In the olden days it was just a device which was used to tell time. But today it is much more than a watch, an accessory which tells your entire story.