5 Social Proof Strategies for Luggage Brands.

54% of tourists intend to make more travels this year than they did in 2022. With consumers eager to book flights, trains, and vehicles to distant destinations, it’s no surprise that the luggage market’s value is increasing. Although the future of the tourism industry looks promising, simply being a part of it does not ensure a brand’s success.

To gain customers and secure a significant share of the increasing travel sector, baggage businesses must employ internet strategies that turn casual shoppers into loyal customers. Is there a tried-and-true technique to achieve this? Social proof. With 93.4% of online buyers relying on user reviews to make a purchase, social proof is an important lever for bounce storage promo code businesses to use as they design and optimize their websites.

To demonstrate how you can use social proof on your website, we’ve compiled five examples from top luggage manufacturers such as Calpak, Tumi, Away, Monos, and Solgaard. Continue reading to learn how each brand uses a different type of social proof.

Tumi: Celebrity endorsements

Celebrity endorsements are ubiquitous, ranging from A-list testimonials to micro-influencer sponsorship. Because the social proof technique is so successful, it’s no wonder that bag firms have begun to feature celebrities on their websites.

Tumi uses its site to emphasize its connection with Lenny and Zoe Kravitz, a father-daughter duo. With their busy schedules and jet-set lifestyles, the two are trustworthy endorsers of Tumi’s products.

Away: Customer Review

When purchasing online, customers prefer an average of 112 reviews per product—woof! Away is clearly aware of this consumer expectation, as evidenced by the 4911 evaluations on its viral Carry-On.

In addition to searching and sorting reviews by rating, customers can utilize recommended keywords to find reviews that interest them. Enabling users to readily discover the information they seek may encourage them to spend more time on your site and eventually convert.

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